How actually the Habits work

 How a Simple yet unique idea actually can form a habit in almost every human being?

  for a normal human being, it is a bit difficult task to change a habit which is been formed in the early stages of life, like using the right hand or the left hand, waking up early, and so on.

 here I have an example of a very famous toothpaste company, who gave birth to a very new habit to humankind,  and that is Brushing!!!

 the company started its operations in the early 1900. That time the habit of brushing the teeth just after waking up was not in tradition. where other companies were advertising their toothpaste by showing Pearl-like teeth and Happy faces, But eventually, nothing was working out. People were not worried about their oral health.

 Then the Pepsodent came into the picture, it was Hopkins who launched his campaign, and the sale of Pepsodent exploded. now the point is why was Pepsodent different??  what were the things that did differently that made Pepsodent a market leader in the toothpaste industry for the next two decades?

Here is why- Hopkins doesn't reveal his recipe in front of anyone but the recipe listed on the toothpaste patent application and company records reveal something very interesting and that interesting part was they were using citric acid and small doses of mint oil with other chemicals to provide a tingling and fresh feeling into the mouth. These ingredients altogether create a Fresh feeling and you will feel that your mouth is totally clean now. This only thing allowed Pepsodent to dominate the  Marketplace.

 this is how Pepsodent formed a new habit In every human being of brushing teeth just after waking up in the morning.